Class Exercise

As we can see, getting informations for french people is different for business in Travel and Arts & Entertainment. 

For exemple:

-Regarding the Travels: Social is one of the first and the more important fact for french people.

-Regarding the Arts & Entertainment: Social is one of the 3 lasts fact for french people.

• Of the various touchpoint, how many does a typical hotel use to convert lookers to bookers?

It is very important for hotels to find solution to convert lookers to bookers: For that, they can use 6 touchpoints as: Display Click, Email, Generic Pais Search, Referral, Organic Search and Brand Paid Search. 

• Which touchpoint do you thinker most important for hotel to employ and why?

-Social: Because the "bouche à oreille" is very important. 

-Brand Paid Search: Because more informations the company will put on its website, more it will determine how this company is taking care of their employs.  

• Find an image or take a screenshot of 2 examples of touchpoint

Social: 

Generic Paid Search: 

                                                  

• How many screens (devices) can people use in the decision journey? 

For me, we can use all of them.