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Homework for session 2

• Research online 2 job descriptions for the type of position you would like to find, after your studies:

I really want to be a room division manager or a executive manager. You will find those to jobs descriptions there:

-Room division manager: CLICK HERE

-Executive manager: CLICK HERE

Gen C Hôtel Concepts

Exercise A:
Look up at least 2 of the following hotels - laptop + mobile
1/ Why do these hotels appeal to Gen C?
2/ How do the sites different from "traditional" hotels' sites ?
3/ What services + experiences do they offer?

Exercise B:
City Hub Amsterdam:
1/ What type of accommodations?
2/ How they pay their drinks?


EXERCICE 1:

• Virgin Hotels:

1/ Virgin hotels are appealing to Gen C because they are always connected and they proposed to their customers to be connected at all time.

2/ Virgin hotels' sites are different from other "traditional" hotels' sites because it's very easy to use, with a lots of pictures and websites are adapted to mobile and tablets software. Virgin hotels have, as well, an mobile application.

              Virgin hôtel website: CLICK HERE

3/ Virgin Hotels' customers can do on their smartphone, computer or tablets: Check'in, checkout, pay the bill, order room service, book a table in a restaurant, etc...

• Radisson Red:

1/ Radisson Red are appealing to Gen C because they have a "future strategy" and they are, everyday, trying to adapt their marketing to the new marketing and to the generation C. 

As we can read it on their website:

2/ Radisson Blus' sites are different form other "traditional" hotels' site because they arz very funny, very attractive with videos and a lots of informations. Those websites look like a newspaper.

3/ Radisson Blus' customers evaluate in a special experience on those hotels: "The sense of arrival is a gallery, in those eyes it's artistic, energetic and proactive, in our eyes it is natural, humble, welcoming and just feels right. there's a great bar just beyond, simple food and drink done really well, all truly connected (...)".

            EXERCISE B:

1/ It is a hybrid hostel with share or private rooms.
2/ With a high-tech bracelets. With those bracelets, they can also open their room door. 

Class Exercise

As we can see, getting informations for french people is different for business in Travel and Arts & Entertainment. 

For exemple:

-Regarding the Travels: Social is one of the first and the more important fact for french people.

-Regarding the Arts & Entertainment: Social is one of the 3 lasts fact for french people.

• Of the various touchpoint, how many does a typical hotel use to convert lookers to bookers?

It is very important for hotels to find solution to convert lookers to bookers: For that, they can use 6 touchpoints as: Display Click, Email, Generic Pais Search, Referral, Organic Search and Brand Paid Search. 

• Which touchpoint do you thinker most important for hotel to employ and why?

-Social: Because the "bouche à oreille" is very important. 

-Brand Paid Search: Because more informations the company will put on its website, more it will determine how this company is taking care of their employs.  

• Find an image or take a screenshot of 2 examples of touchpoint

Social: 

Generic Paid Search: 

                                                  

• How many screens (devices) can people use in the decision journey? 

For me, we can use all of them. 

What about Pets?

Those informations show the differences between two countries concerning Pets:

For exemple, two mains informations are different between those two countries :

-Display Click: Which is the second step for american people and the last one for french people. 

-Brand Paid Search: Which is the 5th step for american people and the last one for french people.