Video LoungeUp

HOMEWORK FOR SESSION 5

LongeUp Application 

FEATURES:

Request management system for your front desk, concierge, and guest services agents. 

-Calendar-based tasks and reminders

-Printed and emailed itineraries for guests

-Database of local vendors

-Quick and simple ticket management 

-Monitoring for competition time

-Real time mobile app for service staff on the move

-Every staff member uses the same system

-Easily dispatch tasks to any staff member

-Set custom workflows and escalations for every department

PRICES:

Quotation possible on demand http://fr.loungeup.com

Before Using the RWD Site:

From Website:

From Mobile Site:

After Using RWD Site:

The Differences Between Both:

- No text on the image precising the fact that there is free wifi

- Too many categories

- Not thumbable

- Too much text 

BuzzAndGoo

BuzzAndGoo - Main Idea:

- Influencers are present all over the world

- Everybody needs to be inspired.

- Sharing of contents creates inspiration.

- Community of 4200 influencers

- Images are more powerful than words and worldwide understood.

- Influencers are present in every cultural domains  

- Influence is the new travel currency

INFLUENCE MARKETING CAMPAIGN

>>> Influence Marketing Campaign <<<

Homework: Influencer Marketing

Pol R

Influencer Marketing

Influencer marketing can benefit for hôtel, restaurant or spa companies than any "traditional marketing" because:
It's free for the company. Ended, the company can use people or service which will influence their marketing for free. Eg for Rolex company: A famous footballer who have a rolex. The company have just to add on internet (company's website, Facebook or twitter) a picture of a celebrity with the product (e.g.: the rolex).
I can add that for me, this system is very social and powerful.

Here you can find several exemples:
Picture 1: Adriana Lima have a Chopard dress
Picture 2: George Cloney have a Omega Watche
Picture 3: This image is for me, an illustration of influencer marketing.

This picture can be put on Tubmble Graphic.

Word Cloud

Homework for session 2

• Research online 2 job descriptions for the type of position you would like to find, after your studies:

I really want to be a room division manager or a executive manager. You will find those to jobs descriptions there:

-Room division manager: CLICK HERE

-Executive manager: CLICK HERE

Gen C Hôtel Concepts

Exercise A:
Look up at least 2 of the following hotels - laptop + mobile
1/ Why do these hotels appeal to Gen C?
2/ How do the sites different from "traditional" hotels' sites ?
3/ What services + experiences do they offer?

Exercise B:
City Hub Amsterdam:
1/ What type of accommodations?
2/ How they pay their drinks?


EXERCICE 1:

• Virgin Hotels:

1/ Virgin hotels are appealing to Gen C because they are always connected and they proposed to their customers to be connected at all time.

2/ Virgin hotels' sites are different from other "traditional" hotels' sites because it's very easy to use, with a lots of pictures and websites are adapted to mobile and tablets software. Virgin hotels have, as well, an mobile application.

              Virgin hôtel website: CLICK HERE

3/ Virgin Hotels' customers can do on their smartphone, computer or tablets: Check'in, checkout, pay the bill, order room service, book a table in a restaurant, etc...

• Radisson Red:

1/ Radisson Red are appealing to Gen C because they have a "future strategy" and they are, everyday, trying to adapt their marketing to the new marketing and to the generation C. 

As we can read it on their website:

2/ Radisson Blus' sites are different form other "traditional" hotels' site because they arz very funny, very attractive with videos and a lots of informations. Those websites look like a newspaper.

3/ Radisson Blus' customers evaluate in a special experience on those hotels: "The sense of arrival is a gallery, in those eyes it's artistic, energetic and proactive, in our eyes it is natural, humble, welcoming and just feels right. there's a great bar just beyond, simple food and drink done really well, all truly connected (...)".

            EXERCISE B:

1/ It is a hybrid hostel with share or private rooms.
2/ With a high-tech bracelets. With those bracelets, they can also open their room door. 

Class Exercise

As we can see, getting informations for french people is different for business in Travel and Arts & Entertainment. 

For exemple:

-Regarding the Travels: Social is one of the first and the more important fact for french people.

-Regarding the Arts & Entertainment: Social is one of the 3 lasts fact for french people.

• Of the various touchpoint, how many does a typical hotel use to convert lookers to bookers?

It is very important for hotels to find solution to convert lookers to bookers: For that, they can use 6 touchpoints as: Display Click, Email, Generic Pais Search, Referral, Organic Search and Brand Paid Search. 

• Which touchpoint do you thinker most important for hotel to employ and why?

-Social: Because the "bouche à oreille" is very important. 

-Brand Paid Search: Because more informations the company will put on its website, more it will determine how this company is taking care of their employs.  

• Find an image or take a screenshot of 2 examples of touchpoint

Social: 

Generic Paid Search: 

                                                  

• How many screens (devices) can people use in the decision journey? 

For me, we can use all of them. 

What about Pets?

Those informations show the differences between two countries concerning Pets:

For exemple, two mains informations are different between those two countries :

-Display Click: Which is the second step for american people and the last one for french people. 

-Brand Paid Search: Which is the 5th step for american people and the last one for french people.